Instagram is committed to fostering communities of support on the platform. These communities bring people together from all over the world, allowing them to connect and share their experiences. Programs like #KindComments, #HereForYou, #PerfectlyMe, Pride #RoleModels and #CaptureConfidence celebrate the support networks that are growing on Instagram.

#GRAMFAM #GRAMFAM: SERIES OF INSTAZINES AIMED AT YOUNG PEOPLE We’ve worked with UK mental health charities CALM and The Mix to kick off a series of Instazines focused on supporting teens through key moments of stress. The first zine, coincided with exam results and featured a host of content created by teen influencers and celebs including Love Island’s Dr Alex, The Vamps guitarist James Mcvey and Reggie Yates. From advice on dealing with stress, tips on what to do if it goes wrong, playlists for relaxation and much more – the zine is a place for young people to go on Instagram to get involved with the conversation. The zines will continue to launch around moments of stress for teens – watch out for the freshers Week zine coming soon!


#KindComments is a movement to spread kindness both on and off Instagram. The campaign captures a special moment of love, support, or visibility as people read aloud inspiring Instagram comments that others have left on their account.


#HereForYou highlights inspiring voices from the Instagram community who are using the platform to share their mental health journey, like @Elise.Fox whose story inspired @sadgirlsclub which now meets in real life to support teens.

#CaptureConfidence celebrates young women who are using the platform to exemplify confidence in a variety of ways, from taking risks to messing up and being ok with imperfection.

Pride #RoleModels

Pride #RoleModels celebrates five young LGBTQ activists by surprising them with a chance to meet in real life the people who inspire them on Instagram.

#PerfectlyMe, highlights young women and men from the Instagram community who are redefining body standards and building a culture of positivity.